Automotive Head-up Displays (HUD): Augmented Reality Drives Market Growth

Global Automotive Head-Up Display market was valued US$ 804.53 million in 2018 and is expected to reach a market size of US$ 3,436.49 million by 2025, growing at a CAGR of 23.3% during the forecast period 2019-2025. The automotive head-up display (HUD) is a driving aid device that displays critical driving information such as speed and direction of the turn on or before the windshield via real or virtual image. Factors such as increased passenger and vehicle safety awareness; convenience provided by integrating satellite navigation technology with head-up display system; increased demand for connected vehicles and advanced technical HUDs drive demand for head-up displays, are among the primary reasons responsible to the growth of this market.

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A few years back, the use of displays in cars was considered a luxury feature reserved for high-end vehicles. Today, however, rapid advances in automotive infotainment and navigation systems in most vehicle designs have made displays a centerpiece device. Studies have shown that using HUD, depending on the driving load, the driver’s reaction speed to the emergency is 75-80% faster. General Motors first incorporated HUD in cars in the late 1980s. Afterward, many other luxury cars such as BMW, Mercedes-Benz, Audi, etc. began to be fitted with HUD. HUD in automobiles is becoming a major safety feature today. HUD systems can be used on a larger variety of small and mid-range vehicles including Volkswagen’s Passat and Tiguan, Mini Cooper, and Mazda 3.

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Automotive Head-up displays (HUDs) have evolved beyond the bulky in-console navigation units from only a few years ago. Today, tier suppliers and aftermarket manufacturers have introduced head-up display systems that offer compass direction, project speed, warning messages, radio information, and some reviews on the windshield for the auto market. According to IHS, total HUD sales were reported at 2.26 million unit sales as of 2015, with 5.6 million units expected for 2021. The increase in individual purchasing power due to growth in disposable income is expected to fuel growth in the industry. Modern-age people are becoming more tech-savvy and reasonable towards technologically advanced products that promote safer driving practices. Growing concern about safety is another important factor driving the market growth of Automotive Head-up Display.

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Based on the product, the global Automotive Head-up Display market has been categorized into Windshield HUD and Combiners HUD. Of the two, the windshield head-up display dominated the market and is expected to hold the larger market share by the year 2025. By 2020, windshield HUD is anticipated to generate a revenue of US$ 794.06 million while, combiner HUD segment is expected to with a CAGR of 25.5% during the analyzed period. Besides, Based on technology, the market has been segmented as Conventional HUD and Augmented Reality HUD. Augmented Reality HUD is forecasted to generate a revenue of US$ 2,182.96 million by 2025, keep its dominance over the automotive head-up display market. Consumer choice for better driving options and the rise in the adoption of autonomous and connected vehicles, coupled with government initiatives are expected to benefit the market for head-up displays in the near future.

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Further, among different vehicle types, the automotive head-up display market has been segmented into luxury cars, premium cars and SUVs. Premium car is projected to remain the largest segment in the global automotive head-up display market while the luxury car segment is expected to grow at the highest CAGR of 25.7% during the forecasted period 2019-2025. Furthermore, based on the sales channel, the automotive head-up display market has been segregated into the OEMs and Aftersales market. OEMs hold a significant share of the markets as compared to the Aftersales as automakers are now equipping their variety of small and mid-range vehicles with HUD, to better consumer experience, apart from the latest models of cars such as Jaguar XF, Chevrolet Corvette Stingray, BMW 7series, Audi A7, and Mercedes-Benz S-class.

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Additionally, for better investigation and penetration of Automotive Head-up Display Market, the report provides an in-detailed analysis of automotive head-up display adoption across the world. The market is classified into distinct regions that are North America (the U.S., Canada, Mexico and the rest of North America), Europe (Germany, the U.K., France, Russia, Spain, Italy and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Singapore, Australia and the rest of APAC) and MENA (the UAE, Saudi Arabia, Algeria, Kuwait, Egypt, Qatar and the rest of MENA) and Latin America (Brazil, Argentina, Chile and the rest of Latin America). At present, North America is the largest revenue contributor in the automotive head-up display market, later during the forecast period, it is expected that Asia-Pacific will dominate the market, owing to the rising automobile production in the region and the growing adoption of head-up displays in mid-segment cars. On the other hand, it is expected that Europe Automotive Head-up Display Market will grow significantly over the forecast period, with a CAGR of 26.6%.

The report also covers in-detailed competitive landscape including company profiles of key players operating in the global automotive head-up display market. Some of the key players include Aptiv Plc, AUDI AG, Continental AG, Daimler AG, Denso Corporation, Harman International Industries, Inc., Robert Bosch GmbH, TomTom NV, Visteon Corporation, and Yazaki Corporation. The in-detailed view of the competitive landscape includes key mergers & acquisitions, future capacities, financial overview, new product launches, new product developments, partnerships, collaborations, and other developments with company key facts.

Automotive Head-Up Display Market Segmentation

Market Insights, by Product

  • Windshield HUD
  • Combiner HUD

Market Insights, by Technology

  • Conventional HUD
  • Augmented Reality HUD

Market Insights, by Sales Channel

  • OEMs
  • Aftermarket

Market Insights, by Vehicle Type

  • Luxury Cars
  • Premium Cars
  • SUVs

Market Insights, by Region

  • North America
  • Europe
  • Asia-Pacific
  • MENA
  • Latin America

Top Companies Profiled

  • Aptiv Plc
  • AUDI AG
  • Continental AG
  • Daimler AG
  • Denso Corporation
  • Harman International Industries, Inc.
  • Robert Bosch GmbH
  • TomTom NV
  • Visteon Corporation
  • Yazaki Corporation

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