Green tea is prepared from the leaf buds and dried leaves of the Camellia sinensis plant. It is prepared by pan-frying and steaming these leaves, followed by drying them. Green tea is known to be beneficial against various health issues such as depression and various cancer types such as lung cancer, liver cancer, colon cancer, and gastric cancer. Some of the scientific studies have also proven that the consumption of green tea helps enhance the thinking skills and also is helpful in lowering cholesterol and triglyceride levels in body. Green tea has gained the attention of the US consumers over the past few years, mainly due to its health benefits. Regular consumption of green tea boosts the immune system, helps maintain body weight in limits, reduces physical stress, and keeps check on skin redness. Consumers in the US prefer beverages that offer functional benefits. This further propels the demand for the green tea in the country. Many consumers understand the functional health benefits of green tea and seek for green tea products as a more desirable alternative to sugar-laden beverages.
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Based on type, the green tea market is segmented into green tea bags, green tea instant mixes, iced green tea, loose leaf, and others. In 2018, the green tea bags segment dominated the market with 41.6% share of the total market. The green tea bags are mainly made of filter paper or food-grade plastic, or occasionally of silk cotton or silk. The green tea bags are available in many flavors, including ginger, mint, and lemon among others.
The green tea market, based on type, is segmented into green tea bags, green tea instant mixes, iced green tea, and loose leaves, and others. The green tea bags segment accounted for the largest share of the US Green tea market in 2018; the market for the loose leaf segment is expected to grow at the highest CAGR during the forecast period. The filter bags used to pack green tea are generally made of filter paper, food-grade plastic, or silk cotton. The green tea bags are available in different flavors such as ginger, mint, and lemon.
The US green tea market is further segmented on the basis of the distribution channel into supermarkets and hypermarkets, convenience stores, online, and others. In 2018, the supermarkets and hypermarkets segment accounted for the largest share of the market, whereas the others segment is expected to register the fastest CAGR during the forecast period. The sale of green tea in hypermarkets and supermarkets are increasing due to the rising footfall at these places, especially that of health conscious buyers. The wide availability of green tea products of various brands at affordable prices has encouraged customers to buy green tea from hypermarkets and supermarkets.
US Green Tea Market –Type
- Green Tea Bags
- Green Tea Instant Mixes
- Iced Green Tea
- Loose Leaf
US Green Tea Market – By Flavor
- Aloe Vera
US Green Tea Market – By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- TATA Global Beverages
- Associated British Foods plc
- AriZona Beverage Co.
- Kirin Holdings Company Ltd
- ITO EN
- Dilmah Ceylon Tea Company PLC