Sauerkraut is prepared by finely chopping the cabbage and fermenting it with lactic acid. It is prepared with an anaerobic process wherein the natural bacteria are used for the process. As a result, lactic acid is produced during this process, which in turn, helps in increasing its shelf life. With the increasing trends of consuming fermented foods, sauerkraut is highly adopted by people from different regions and age group, which is expected to fortify the growth of the global sauerkraut market.
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The sauerkraut market is undergoing through a phase of innovation, owing to the high demand for desirable taste and flavor among consumers. Additionally, a significant rise in the disposable income of the consumers and modernization have enabled the consumers to spend on upgraded lifestyle and food products. Wide availability of fermented food products at an affordable rate is anticipated to boost the growth of the sauerkraut market.
Sauerkraut Market – Novel Developments
Some of the notable players of the sauerkraut market consist of GLK Foods, LLC, The Brinery, Rirasa Inc., Bubbies of San Francisco Inc., Hengstenberg GmbH & Co., Kg, Carl Kühne KG GmbH & Co., Kleindienst Fleischereibedarf GmbH, PEPERO-POLO Janusz Nowacki, Leuchtenberg Sauerkrautfabrik GmbH, Infood GmbH, B2B INTERTRADE GMBH, Schweizer Michael, Ernst Nowka GmbH & Co. KG, Wasta Konserven Fischl GmbH & Co. KG, Herbert Herk Hofladen, Zielonogórski Rynek Rolno-Towarowy S.A., Salt and Savour, La Note Bio, Jean Barthmann, ZD VLASTNIKU, and TEKON TEPLICE s.r.o. Below are some of the key developments in the global sauerkraut market.
- La Note Bio, a French start-up, uses an ancestral technique to prepare ready-to-consume, unpasteurized, and lactofermented vegetables. The producer further seasons it differently and recommends people to eat them directly without cooking, in order to retain the nutritional value of the fermented vegetables.
- Salt and Savor, a leading producer of sauerkraut, launched a wide range of flavorful sauerkraut such as Apple Ginger Sauerkraut, Caraway Sauerkraut, Red Cabbage and Ginger Sauerkraut, Horseradish Sauerkraut, and Garlic Dill Sauerkraut.
Sauerkraut Market – Dynamics
Rising Consumption of Fast Food to Boost the Growth of the Sauerkraut Market
Demand for hot dogs, soups, salads, casseroles, and pizzas have been rising in parallel to the notable surge in the consumption of fast foods. As a result, there has been a surge among the fast food chains to experiment with different colors, flavors, and tastes to satiate the preference of the customers. This has led to the utilization of sauerkraut as toppings for the customization of fast foods, which in turn, is expected to boost the size of the global sauerkraut market.
In addition to this, food with a longer shelf life have been in demand in the recent past. The food product, being naturally flavored can be consumed without cooking and hence, consumers have begun adopting it as snacks. This, in turn, is yet another robust growth driver for the global sauerkraut market.
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North America Dominates the Global Sauerkraut Market, Owing to the Rising Health Consciousness Among Consumers
Rapid adoption of this food product in the North America region can be highly attributed to the increasing health consciousness among the consumers. Its production in the region and novel trends adopted by the manufacturers have played a pivotal role in creating awareness of the product among the regional consumers. Additionally, the fast-paced life of the consumers in North America demand processed and ready-to-eat food products, which can be fulfilled by the product. A cohort of these factors are anticipated to favor the growth of the sauerkraut market in this region.
Sauerkraut Market – Segmentation
The global sauerkraut market can be classified on the basis of sales channel, packaging, forms, and regions.
Sauerkraut Market – Sales Channel
Depending on the sales channel, the global sauerkraut market can be divided into:
- Hypermarket or Supermarket
- Departmental Stores
Sauerkraut Market – Packaging
On the basis of the packaging, the global sauerkraut market can be classified into:
Sauerkraut Market – Forms
Based on the forms, the global sauerkraut market can be fragmented into:
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