The global spread of COVID-19 has been the dominating story of 2020 and there is no doubt it is a tragic event.Not only this, but the impact it’s having on consumer behavior and across all industries is unprecedented.
For this treason, learning how to adapt and develop campaigns based on new patterns is crucial for success.
Regardless of the industry you serve,there’s a good chance you’ve experienced a decline in business.However,reading the landscape and learning how to optimize your marketing campaigns during the COVID-19 outbreak can help mitigate the negative effects.To achieve this,you’ll need a set of specialized marketing analysis tools that give you valuable insight and allow you to craft more effective campaigns.
Marketing Elements that Need to Be Adjusted and Monitored
Now that we’ve discussed how COVID-19 is changing consumer mindsets and the way products are marketed,it’s time to discuss the elements of your advertising campaign that need to be monitored and adjusted. There are many different elements that make up your online marketing plan,but the most important ones are the creative strategy,the advertising platforms you choose, and your campaigns’ timing.
Many marketers would argue that the creative strategy is the most important part of any advertising strategy.This defines the different approaches you’re taking in your ads, whether you’re looking to be
entertaining,informative,authoritative, and other feelings you want to transmit via your ads.
BigSpy is an ad analysis and examination tool that allows you to see the best performing adverts across multiple industries and networks. This platform allows you to run queries based on page categories, languages, regions, CTAs, marketing goals, CTA types,and many more. In the results,you’ll see which ads are performing best, how long they’ve been running for, the image and text elements used, as well as many other details to help you build better content.
Figuring out which platform is the most cost-effective from the get-go can save you a significant amount of time and money.
Since the beginning of the COVID-19 outbreak social platforms have experienced a boom in traffic, not to mention the development of the social commerce movement. Social commerce refers to the new trend of consumers buying items directly on social media, making these networks a new direct channel for companies advertising their products online.
Through ADCostly, marketers and companies can verify which social networks have the highestcost-per-acquisition (CPA), cost-per-click (CPC), and audience engagement statistics.
A huge percentage of products are considered seasonal goods because they are more popular during a certain time of the year. Unfortunately, not all of them are as obvious as winter coats, so marketers have to find ways to determine what products are trending when in order to direct their advertising resources in the right direction.
FindNiche is a powerful tool that allows companies to determine what products and niches are trending on Aliexpress and Shopify, two of the world’s largest ecommerce platforms.This gives marketers a good idea of what products are the most sought after at any given time,so they can use this data to push the goods that are more likely to attract consumer interest.
What Tools Can You Use to Build an Effective Marketing Machine?
Now that we’ve covered the different parts of your marketing plan that need to be adjusted, let’s discuss the tools that can help you make the right changes.Although we’ve briefly covered each one, FindNiche, ADCostly,and BigSpy offer a great combination that allows companies to develop better marketing plans during the COVID-19 breakout.
Let’s take a closer look at each one of these platforms.
As the name suggests, FindNiche allows you to identify the most profitable niches and products in the market.It works by analyzing Shopify and Aliexpress to discern which verticals have the best performance,the products that are attracting consumer interest, and the ads that are reeling in the highest conversion rates.
When using the Aliexpress products discovery feature, marketers can filter goods based on category,country,shipping origin, price,and other details. Additionally,FindNiche also allows you to apply advanced filters like whether the articles were part of a wishlist,how many votes the goods have, and orders placed today.Finally,you can also choose to use tags that help you find a niche with a specific indicator,like video,Paypal,fast shipping option,and more.
ADCostly is a platform that helps marketers produce accurate ad costs projections,which allows them to allocate their resources more effectively. Through this tool,you can analyze Facebook,Instagram, and Facebook Messenger ads and figure out how much it would cost to run a campaign based on different factors.
Thanks to ADCostly, marketers can see CPC as well as click-through-rate (CTR) statistics by country. Not only this, but you’ll also have access to cost-per-1000-impressions (CPM) information, so you can focus on the platforms that offer the best results.
Some of the filters found in ADCostly include categories such as ad placement, data range, publishing platform, country, CTA, and category.Some of the most common categories include games, non-gaming apps, ecommerce, B2B leads, and more.
Marketers looking for inspiration for their next ads can use BigSpy to explore adverts that are attracting the most attention and generating the most revenue. BigSpy allows marketers to analyze ads displayed on platforms like Facebook, Instagram, YouTube, Twitter, and even creatives on the AdMob network.
In addition, BigSpy members can filter out ads based on category, languages, country, type of creative, device type, marketing objective, and much more. You can even find ideas by looking at different CTAs, ecommerce platforms, social likes, affiliate networks, affiliate marketers, and date.
Implementing an Effective and Ethical Strategy
There is no doubt that the COVID-19 pandemic will cause irreparable damage to the global economy, consumers are still willing to spend money. This means that marketers and companies have to find creative ways to market goods while also following the standards set by their industry.
In order to implement an effective strategy, you have to:
Consumers are browsing the internet at different times and looking for different topics when compared to a year ago. It’s crucial for marketers and companies to follow consumer trends and figure out where their attention lies in order to produce engaging content.
- Implement Tools that Give You Valuable Insight
Tools like ADCostly, BigSpy, and FindNiche give marketers valuable insight that they wouldn’t be able to obtain without running a campaign. This allows you to create better ads and hit the ground running when it comes to ad performance.
- Avoid Exploiting the Situation
While your livelihood may depend on the performance of your marketing campaign, it’s important not to behave unethically during the global pandemic.
Marketers should avoid scare tactics and other practices that exploit people’s fear to make a profit. Items like toilet paper, hand sanitizer, face masks, and other protective goods are all in short stock, so companies should avoid hoarding them and reselling them higher than the retail price.
In addition to being immoral, unethical practices are not sustainable from a business point of view.The economy always recovers and consumers will not hesitate to turn their back on a brand that exploited them during a low point.
Find Out More About Building a Robust Marketing Machine
The COVID-19 has proven to be a global challenge of unprecedented magnitude. That said, savvy marketers can still survive this devastating event by developing innovative campaigns that revolve around changes in consumer interests.